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~language:"eng"
~person:"Backhaus, Klaus"
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Search: subject:"Marke"
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B-to-B-Marketing
9
Business-to-business marketing
9
Beschaffung
2
Bundling strategy
2
Consumer behaviour
2
Deutschland
2
Europa
2
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2
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2
Investitionsgütermarketing
2
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Zahlungsbereitschaftsanalyse
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1972-2009
1
Absatz
1
Aufsatzsammlung
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
1
Branche
1
Brand image
1
Brand management
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Business-to-Business-Marketing
1
Conjoint analysis
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Decision under risk
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Deutschland <Bundesrepublik>
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German
36
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Backhaus, Klaus
Melewar, T. C.
76
Keller, Kevin Lane
61
Balmer, John M. T.
45
De Chernatony, Leslie
44
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Foroudi, Pantea
34
Ind, Nicholas
34
Fournier, Susan
33
Romaniuk, Jenni
33
Uggla, Henrik
32
Dawes, John
30
Christodoulides, George
29
Gupta, Suraksha
29
Woodside, Arch G.
29
Guzman, Francisco
28
Ko, Eunju
28
MacInnis, Deborah J.
28
Baumgarth, Carsten
27
Cova, Bernard
27
Pitt, Leyland F.
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
26
Burmann, Christoph
25
Sarkar, Abhigyan
25
Schroeder, Jonathan E.
25
Steenkamp, Jan-Benedict E. M.
25
Svensson, Göran
25
Diamantopoulos, Adamantios
24
Han, Heesup
24
Iglesias, Oriol
24
Park, C. Whan
24
Johnston, Wesley J.
23
Casidy, Riza
22
Japutra, Arnold
22
Kapferer, Jean-Noël
22
Kleinaltenkamp, Michael
22
Kumar, V.
22
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German American Conference on Industrial Marketing <1984, Mainz>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
9
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1
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
3
Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
4
The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
5
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
6
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
9
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
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