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~language:"eng"
~person:"Baier, Daniel"
~person:"Reijmersdal, Eva A. van"
~subject:"Konsumentenverhalten"
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Search: subject:"Virtuelle Realität"
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Konsumentenverhalten
Virtual reality
7
Virtuelle Realität
7
Consumer behaviour
6
Augmented reality
4
Innovation adoption
4
Innovationsakzeptanz
4
Online retailing
4
Online-Handel
4
Mobile Anwendung
3
Mobile application
3
Technology acceptance model (TAM)
3
Brand image
2
Brand management
2
E-commerce
2
Electronic Commerce
2
Markenführung
2
Markenimage
2
Aesthetic quality
1
Anwendungssoftware
1
Application software
1
Augmented reality (AR)
1
Brand engagement
1
Branded apps
1
Computerspiel
1
Consumer behavior
1
Consumer learning
1
Data Mining
1
Data mining
1
Decision
1
Decision-making
1
E-tailing
1
Emotion
1
Emotional response
1
Entscheidung
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Experiment
1
Head-mounted display (HMD)
1
Innovation
1
Interactivity
1
Internet marketing
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Article
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English
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Baier, Daniel
Reijmersdal, Eva A. van
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Castronova, Edward
3
Denegri-Knott, Janice
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
2
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Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
Journal of advertising
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
Saved in:
2
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
3
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
4
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
5
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
6
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
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