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~language:"eng"
~person:"Baker, William"
~person:"Brettel, Malte"
~person:"Brownette, Sally"
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7
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3
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2
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Baker, William
Brettel, Malte
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Engelen, Andreas
4
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3
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3
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2
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Journal of international marketing
2
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2
Discussion paper series / Philippine Institute for Development Studies
1
MSI reports : working paper series
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Some notes on performance management among agencies
Llanto, Gilberto M.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003622489
Saved in:
2
Conditions of departmental power : a strategic contingency exploration of marketing's customer-connecting role
Voss, Corina Marx
;
Brettel, Malte
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10009732207
Saved in:
3
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
4
A coalitional perspective on the role of the R&D department within the organization
Engelen, Andreas
;
Brettel, Malte
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10009559956
Saved in:
5
A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
Saved in:
6
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
7
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
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