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~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Grewal, Dhruv"
~person:"Prashar, Sanjeev"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
178
Relationship marketing
49
Beziehungsmarketing
48
Einzelhandel
48
Retail trade
48
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
34
Service quality
34
India
28
Indien
28
USA
25
United States
25
Internet marketing
24
Online-Marketing
24
Social Web
22
Social web
22
Online retailing
19
Online-Handel
19
Emotion
18
Advertising effects
17
Brand management
17
Markenführung
17
Werbewirkung
17
Brand image
14
Markenimage
14
Preismanagement
14
Pricing strategy
14
Viral marketing
14
Virales Marketing
14
Advertising
13
Beschwerdemanagement
13
Complaint management
13
Personality psychology
13
Persönlichkeitspsychologie
13
Werbung
13
Artificial intelligence
11
Ladengestaltung
11
Marketing management
11
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Online availability
All
Undetermined
99
Free
8
Type of publication
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Article
174
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
178
Collection of articles of several authors
23
Sammelwerk
23
Aufsatz im Buch
20
Book section
20
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
6
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
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Language
All
English
Author
All
Balaji, M. S.
Belk, Russell W.
Grewal, Dhruv
Prashar, Sanjeev
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Gierl, Heribert
33
Haws, Kelly L.
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Published in...
All
Journal of business research : JBR
16
Journal of retailing
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Psychology & marketing
7
Asian Academy of Management journal : AAMJ
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of marketing research
5
Journal of retailing and consumer services
5
MSI reports : working paper series
4
Marketing theory
4
Research in consumer behavior
4
Decision
3
Journal of consumer behaviour : an international research review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Service business
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Benchmarking : an international journal
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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Source
All
ECONIS (ZBW)
178
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
3
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
4
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
5
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
8
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
9
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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