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~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Markenimage
Konsumentenverhalten
145
Einzelhandel
47
Retail trade
47
Relationship marketing
45
Beziehungsmarketing
44
Dienstleistungsqualität
30
Service quality
30
Customer satisfaction
26
Kundenzufriedenheit
26
USA
25
United States
25
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19
Online-Marketing
19
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18
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18
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15
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15
Preismanagement
14
Pricing strategy
14
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13
Markenführung
13
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12
Personality psychology
12
Persönlichkeitspsychologie
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
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11
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11
Complaint management
11
Technischer Fortschritt
11
Technological change
11
Advertising
10
Brand image
10
Ladengestaltung
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Market research
10
Marketing management
10
Marketingmanagement
10
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142
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146
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23
Sammelwerk
23
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22
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22
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11
Sammlung
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6
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4
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English
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Balaji, M. S.
Belk, Russell W.
Grewal, Dhruv
Han, Heesup
114
Mattila, Anna S.
97
Lusk, Jayson L.
74
Phau, Ian
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Jang, Soocheong
59
Nayga, Rodolfo M.
59
Paul, Justin
56
Septianto, Felix
56
Ko, Eunju
52
Bagozzi, Richard P.
48
Laroche, Michel
48
Pelsmacker, Patrick de
48
Bang, Nguyen
46
Diamantopoulos, Adamantios
44
Kim, Jungkeun
44
Sharma, Piyush
44
Hollebeek, Linda D.
43
Melewar, T. C.
42
Rajagopal
41
Wong, IpKin Anthony
41
Das, Gopal
40
Thaichon, Park
39
Ko, Yong Jae
38
Rahman, Zillur
38
Romaniuk, Jenni
38
Vrontis, Demetris
38
Hyun, Sunghyup Sean
37
Kim, Seongseop
37
Park, Jungkun
37
Verhoef, Peter C.
37
Bruwer, Johan
35
Dennis, Charles
35
Dens, Nathalie
34
Moschis, George P.
34
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Journal of business research : JBR
16
Journal of retailing
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of marketing research
5
MSI reports : working paper series
4
Marketing theory
4
Research in consumer behavior
4
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of historical research in marketing
1
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ECONIS (ZBW)
146
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
3
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
4
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
7
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
8
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
9
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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