//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Balaji, M. S."
~person:"Belk, Russell W."
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Konsumentenverhalten
145
Einzelhandel
47
Retail trade
47
Relationship marketing
45
Beziehungsmarketing
44
Dienstleistungsqualität
30
Service quality
30
Customer satisfaction
26
Kundenzufriedenheit
26
USA
25
United States
25
Internet marketing
19
Online-Marketing
19
Social Web
18
Social web
18
India
15
Indien
15
Preismanagement
14
Pricing strategy
14
Brand management
13
Markenführung
13
Advertising effects
12
Personality psychology
12
Persönlichkeitspsychologie
12
Viral marketing
12
Virales Marketing
12
Artificial intelligence
11
Beschwerdemanagement
11
Complaint management
11
Technischer Fortschritt
11
Technological change
11
Advertising
10
Brand image
10
Ladengestaltung
10
Markenimage
10
Market research
10
Marketing management
10
Marketingmanagement
10
more ...
less ...
Online availability
All
Undetermined
74
Free
8
Type of publication
All
Article
146
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
150
Collection of articles of several authors
23
Sammelwerk
23
Aufsatz im Buch
20
Book section
20
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
6
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Konferenzschrift
3
Lehrbuch
2
Reprint
2
Textbook
2
more ...
less ...
Language
All
English
Author
All
Balaji, M. S.
Belk, Russell W.
Grewal, Dhruv
Han, Heesup
113
Mattila, Anna S.
97
Phau, Ian
78
Lusk, Jayson L.
75
Khare, Arpita
68
Pelsmacker, Patrick de
67
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
61
Jang, Soocheong
60
Nayga, Rodolfo M.
59
Septianto, Felix
58
Paul, Justin
54
Ko, Eunju
51
Laroche, Michel
51
Eisend, Martin
48
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Dens, Nathalie
41
Romaniuk, Jenni
41
Bang, Nguyen
40
Das, Gopal
40
Kim, Seongseop
39
Thaichon, Park
39
Ko, Yong Jae
38
Rajagopal
38
Gierl, Heribert
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Hyun, Sunghyup Sean
36
Park, Jungkun
36
Burton, Scot
35
Bijmolt, Tammo H. A.
34
Moschis, George P.
34
more ...
less ...
Published in...
All
Journal of business research : JBR
16
Journal of retailing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of marketing research
5
MSI reports : working paper series
4
Marketing theory
4
Research in consumer behavior
4
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of China marketing
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
150
Showing
1
-
10
of
150
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Augmented reality magic mirror in the service sector : experiential consumption and the self
El-Shamandi Ahmed, Khaled
;
Ambika, Anupama
;
Belk, Russell W.
- In:
Journal of service management
34
(
2023
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10013537615
Saved in:
3
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
4
Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.
;
Unnithan, Anandakuttan B.
;
Belk, Russell W.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
Saved in:
5
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
9
The influence of a lockdown on consumption : an exploratory study on Generation Z's consumers
Amatulli, Cesare
;
Peluso, Alessandro M.
;
Sestino, Andrea
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303349
Saved in:
10
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->