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~language:"eng"
~person:"Balaji, M. S."
~person:"Dwivedi, Yogesh Kumar"
~subject:"Consumer behaviour"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Consumer behaviour
Konsumentenverhalten
94
Innovation adoption
33
Innovationsakzeptanz
33
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
Dienstleistungsqualität
29
Internet marketing
29
Service quality
29
Online-Marketing
28
Artificial intelligence
22
Customer satisfaction
22
Kundenzufriedenheit
22
India
20
Lieferkette
20
Supply chain
20
Viral marketing
20
Virales Marketing
20
Indien
19
Künstliche Intelligenz
19
Bibliometrics
18
Bibliometrie
18
Confidence
16
Online retailing
16
Online-Handel
16
Vertrauen
16
Innovation
15
Innovation diffusion
15
Innovationsdiffusion
15
Brand management
14
Markenführung
14
Mobile Business
14
Mobile business
14
E-commerce
13
Electronic Commerce
13
Advertising effects
12
Brand image
12
Coronavirus
12
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Online availability
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Undetermined
71
Free
4
Type of publication
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Article
Type of publication (narrower categories)
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Article in journal
Bibliografie
Aufsatz in Zeitschrift
94
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Balaji, M. S.
Dwivedi, Yogesh Kumar
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
73
Phau, Ian
70
Khare, Arpita
68
Loureiro, Sandra Maria Correia
59
Nayga, Rodolfo M.
59
Grewal, Dhruv
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Belk, Russell W.
51
Bagozzi, Richard P.
47
Ko, Eunju
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
41
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Park, Jungkun
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Journal of business research : JBR
20
Journal of retailing and consumer services
12
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
The marketing review
7
Information systems management
4
Technological forecasting & social change : an international journal
4
Journal of strategic marketing
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of hospitality management
2
Psychology & marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
European journal of innovation management : EJIM
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Operations management research : OMR ; advancing practice through theory
1
Service business
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The service industries journal
1
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Source
All
ECONIS (ZBW)
94
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1
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94
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Date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
5
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
6
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
7
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
10
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
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