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~language:"eng"
~person:"Balaji, M. S."
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
36
Konsumentenverhalten
36
Relationship marketing
14
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
12
Kundenzufriedenheit
12
Viral marketing
10
Virales Marketing
10
Beschwerdemanagement
6
Brand management
6
Complaint management
6
Markenführung
6
Brand image
5
Einzelhandel
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Retail trade
5
Service failure
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation adoption
4
Innovationsakzeptanz
4
Nachhaltigkeit
4
Vertrauen
4
Lieferantenmanagement
3
Marketing
3
Motivation
3
Nachhaltige Entwicklung
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Satisfaction
3
Social Web
3
Social web
3
Supplier relationship management
3
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1
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Article
14
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14
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14
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English
Author
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Balaji, M. S.
Han, Heesup
48
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Kumar, V.
26
Verhoef, Peter C.
26
Grewal, Dhruv
23
Loureiro, Sandra Maria Correia
23
Lusk, Jayson L.
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Jang, Soocheong
17
Tanford, Sarah
17
Usman, Osly
17
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
So, Kevin Kam Fung
16
Wangenheim, Florian von
16
Aksoy, Lerzan
15
Gil Saura, Irene
15
Stavins, Joanna
15
Wong, IpKin Anthony
15
Das, Gopal
14
Einav, Liran
14
Fetscherin, Marc
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Keiningham, Timothy
14
McDonald, Heath
14
Neslin, Scott A.
14
Park, Jungkun
14
Quach, Sara
14
Sesé, F. Javier
14
Blut, Markus
13
Goldsmith, Ronald E.
13
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Journal of business research : JBR
6
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
14
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
4
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
5
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
6
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
7
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
8
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
9
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
10
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
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