Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Year of publication: |
May 2018
|
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Authors: | Balaji, M. S. ; Jha, Subhash ; Sarkar Sengupta, Aditi ; Krishnan, Balaji C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 109-118
|
Subject: | Service recovery | Perceived justice | Cynicism | Satisfaction | Negative inferred motive | Customer participation | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Motivation | Gerechtigkeit | Justice |
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