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~language:"eng"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chiagouris, Larry"
~person:"Kirk, Colleen P."
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interaktive Medien
Interactive media
4
Digital goods
2
Digitale Güter
2
Internet marketing
2
Online-Marketing
2
USA
2
United States
2
Advertising effects
1
Advertising industry
1
Age group
1
Agency theory
1
Altersgruppe
1
Betrug
1
Book
1
Buch
1
Consumer behaviour
1
Contract theory
1
Customer satisfaction
1
Forecasting model
1
Fraud
1
Führungskräfte
1
Information behaviour
1
Informationsverhalten
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet usage
1
Internetnutzung
1
Konditionen
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Managers
1
Marketing management
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Marketingmanagement
1
Moral Hazard
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Moral hazard
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New product development
1
Prinzipal-Agent-Theorie
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Article
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Article in journal
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4
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Bandyopadhyay, Subhajyoti
Chiagouris, Larry
Kirk, Colleen P.
Cauberghe, Verolien
4
Bellman, Steven
3
Pelsmacker, Patrick de
3
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baresova, Petra
1
Baron, Shawn D.
1
Beatty, Susan F.
1
Benbasat, Izak
1
Berry, Leonard L.
1
Bharadwahj, Neeraj
1
Bindu, N.
1
Blankson, Charles
1
Boeschoten, Robert van
1
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Journal of advertising research
2
International journal of electronic commerce : IJEC
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
2
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
3
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
4
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
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