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~language:"eng"
~person:"Bang, Nguyen"
~subject:"Nonprofit-Marketing"
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Nonprofit-Marketing
Brand management
2
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2
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Bang, Nguyen
Sargeant, Adrian
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The Routledge companion to contemporary brand management
1
The marketing review
1
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ECONIS (ZBW)
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
2
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
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