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~language:"eng"
~person:"Bapat, Dhananjay"
~person:"Hoffmann, Arvid O. I."
~person:"Scharf, Edson Roberto"
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Beziehungsmarketing
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Consumer behaviour
4
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Personal banking
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Privatkundengeschäft
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Bapat, Dhananjay
Hoffmann, Arvid O. I.
Scharf, Edson Roberto
Baumann, Chris
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The international journal of bank marketing : IJBM
7
Source
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ECONIS (ZBW)
7
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1
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
2
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
Saved in:
3
How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
4
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
5
Customer intention to adopt a fee-based advisory model : an empirical study in retail banking
Hoffmann, Arvid O. I.
;
Franken, Heiner
;
Broekhuizen, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
2
,
pp. 102-127
Persistent link: https://www.econbiz.de/10009553756
Saved in:
6
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
Saved in:
7
The impact of fraud prevention on bank-customer relationships : an empirical investigation in retail banking
Hoffmann, Arvid O. I.
;
Birnbrich, Cornelia
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 390-407
Persistent link: https://www.econbiz.de/10009581837
Saved in:
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