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~language:"eng"
~person:"Bauer, Hans H."
~person:"Septianto, Felix"
~subject:"Germany"
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Advertising effects
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advertising
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Bauer, Hans H.
Septianto, Felix
Diehl, Sandra
10
Terlutter, Ralf
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Mueller, Barbara
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Esch, Franz-Rudolf
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Gierl, Heribert
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Germelmann, Claas Christian
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Haber, Tobias E.
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Polasek, Wolfgang
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Praxmarer-Carus, Sandra
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ECONIS (ZBW)
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Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
2
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
3
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
4
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
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