//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Bonatti, Alessandro"
~person:"Harrigan, Paul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
32
Online-Marketing
32
Social Web
12
Social web
12
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Werbung
11
Competition
10
Matching
10
Preismanagement
10
Pricing strategy
10
Theorie
10
Theory
10
Consumer behaviour
9
Konsumentenverhalten
9
Wettbewerb
8
E-commerce
6
Electronic Commerce
6
Communication media
5
Data
5
Database
5
Datenbank
5
Digital Platforms
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
Kommunikationsmedien
5
Preisdifferenzierung
5
Price Discrimination
5
Price discrimination
5
Stability of equilibrium
5
Stabilität eines Gleichgewichts
5
Web analytics
5
Webanalyse
5
Auction
4
Auction theory
4
Auctions
4
Auktion
4
more ...
less ...
Online availability
All
Undetermined
15
Free
11
Type of publication
All
Article
18
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
Author
All
Bonatti, Alessandro
Harrigan, Paul
Goldfarb, Avi
30
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
27
Chaffey, Dave
24
Wilbur, Kenneth C.
24
Law, Chun Hung Roberts
22
Skiera, Bernd
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Tucker, Catherine E.
18
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Stephen, Andrew T.
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
El-Gohary, Hatem
14
Grewal, Dhruv
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Qiu, Liangfei
14
Tan, Yong
14
Tuten, Tracy L.
14
Chen, Jianqing
13
Fesenmaier, Daniel R.
13
Filieri, Raffaele
13
Hudders, Liselot
13
more ...
less ...
Published in...
All
Cowles Foundation Discussion Paper
5
Cowles Foundation discussion paper
5
Discussion papers / CEPR
2
Journal of business research : JBR
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Discussion paper / Centre for Economic Policy Research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Rotman School of Management Working Paper
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
5
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
6
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
9
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
10
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->