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~language:"eng"
~person:"Bornemann, Torsten"
~person:"Hocke, Gregor"
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Beziehungsmarketing
3
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3
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3
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Automotive industry
2
Börsenkurs
2
Consumer behaviour
2
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Bornemann, Torsten
Hocke, Gregor
Homburg, Christian
140
Klarmann, Martin
16
Workman, John P.
16
Wieseke, Jan
13
Jensen, Ove
11
Krohmer, Harley
11
Fürst, Andreas
10
Vomberg, Arnd
10
Hohenberg, Sebastian
6
Kuehnl, Christina
6
Luo, Xueming
6
Totzek, Dirk
6
Kuester, Sabine
5
Prigge, Jana-Kristin
5
Bucerius, Matthias
4
Hahn, Alexander
4
Hoyer, Wayne D.
4
Müller, Michael
4
Schneider, Janna
4
Artz, Martin
3
Bruhn, Manfred
3
Gruner, Kjell
3
Koschate, Nicole
3
Kühnl, Christina
3
Lukas, Bryan A.
3
Stock-Homburg, Ruth
3
Bamberger, Boas
2
Cannon, Joseph P.
2
Faßnacht, Martin
2
Jozic, Danijel
2
Kiedaisch, Ingo
2
Mikolon, Sven
2
Rajab, Thomas
2
Schmitt, Jens
2
Schäfer, Heiko
2
Schöler, Lisa
2
Staritz, Matthias
2
Wielgos, Dominik M.
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Alavi, Sascha
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Handbook of business-to-business marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Marketing : value creation or value destruction?
1
Strategic management journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
10
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1
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
2
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
7
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
8
Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
Saved in:
9
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
10
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
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