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~language:"eng"
~person:"Brettel, Malte"
~person:"Morgan, Neil A."
~subject:"Firm performance"
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Firm performance
Marketing management
34
Marketingmanagement
34
Unternehmenserfolg
11
Marketing
9
Resource-based view
8
Ressourcenorientierter Ansatz
8
Strategic management
6
Strategisches Management
6
Business start-up
5
Competitive advantage
5
Unternehmensgründung
5
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Marketing strategy
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Brettel, Malte
Morgan, Neil A.
Laukkanen, Tommi
8
O'Cass, Aron
7
Bodlaj, Mateja
5
Boso, Nathaniel
5
Hirvonen, Saku
5
Mohammad Falahat
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Agyapong, Ahmed
4
Cadogan, John W.
4
Crick, Dave
4
Didonet, Simone Regina
4
Frösén, Johanna
4
Gnizy, Itzhak
4
Hua, Zhongsheng
4
Jaakkola, Matti
4
Javalgi, Rajshekhar G.
4
Ke, Weiling
4
Khan, Huda
4
Liu, Hefu
4
Mahmoud, Mahmoud Abdulai
4
Morgan, Robert
4
Soewarno, Noorlailie
4
Spillan, John E.
4
Tjahjadi, Bambang
4
Wong, Ho Yin
4
Anabila, Peter
3
Barnes, Bradley R.
3
Blankson, Charles
3
Chahal, Hardeep
3
Chen, Yang
3
Chung, Henry F. L.
3
Crick, James M.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Doyle, James D.
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
Entrepreneurial marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of marketing
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Technology analysis & strategic management
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ECONIS (ZBW)
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
3
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
4
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
5
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
6
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
7
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
8
Marketing and business performance
Morgan, Neil A.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
Saved in:
9
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
10
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
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