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~language:"eng"
~person:"Bright, Laura F."
~subject:"Social Web"
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Advertising effects
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Bright, Laura F.
Chen, Huan
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Fogel, Joshua
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Choi, Yung Kyun
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Dodoo, Naa Amponsah
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Fossen, Beth L.
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Sen, Sandipan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of marketing communications
1
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ECONIS (ZBW)
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Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
2
Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
Saved in:
3
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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