//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Brodie, Roderick J."
~person:"Krafft, Manfred"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Beziehungsmarketing
35
Relationship marketing
35
Customer integration
13
Kundenintegration
13
Consumer behaviour
9
Konsumentenverhalten
9
Customer value
8
Kundenwert
8
USA
7
United States
7
Brand image
5
Markenimage
5
Betriebliche Wertschöpfung
4
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Social Web
4
Social web
4
Value creation
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business network
3
Business-to-business marketing
3
Corporate reputation
3
Customer relationship management
3
Firmenimage
3
Kundenbindungsprogramm
3
Lieferantenmanagement
3
Loyalty program
3
Supplier relationship management
3
Theory
3
Unternehmensnetzwerk
3
Data protection
2
Datenschutz
2
Digital platform
2
Digitale Plattform
2
Einzelhandel
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
German
4
Author
All
Brodie, Roderick J.
Krafft, Manfred
Kumar, V.
4
Bradlow, Eric T.
3
Ekinci, Yeliz
3
Fader, Peter
3
Fudenberg, Drew
3
Herrmann, Andreas
3
Huber, Frank
3
Johnson, Michael D.
3
Keil, Sev K.
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Letchford, Adam N.
3
Sinnl, Markus
3
Uray, Nimet
3
Wittink, Dick R.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Akerlof, George A.
2
Baier, Daniel
2
Bauer, Hans H.
2
Bonfrer, Andre
2
Caminal, Ramón
2
Chen, Jing
2
Drèze, Xavier
2
Elhauge, Einer
2
Galli, Laura
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
2
Haenlein, Michael
2
Han, Heesup
2
Heidemann, Julia
2
Henneberg, Stephan
2
Hennig-Thurau, Thorsten
2
Jarboui, Bassem
2
Kim, Jeong-yoo
2
Klier, Mathias
2
Lambert, Douglas M.
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
3
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->