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~language:"eng"
~person:"Calder, Bobby J."
~subject:"Advertising effects"
~subject:"Germany"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
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