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~language:"eng"
~person:"Caminal, Ramón"
~person:"Kumar, V."
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
8
Loyalty program
8
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5
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5
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4
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4
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3
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Caminal, Ramón
Kumar, V.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
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7
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6
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6
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6
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6
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6
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5
Luo, Xueming
5
Nevo, Aviv
5
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5
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5
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5
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4
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4
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4
Ishihara, Masakazu
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
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ECONIS (ZBW)
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1
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
2
Time-limited loyalty rewards
Caminal, Ramón
-
2020
Persistent link: https://www.econbiz.de/10012485254
Saved in:
3
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
4
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
5
The design and efficiency of loyalty rewards
Caminal, Ramón
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 339-371
Persistent link: https://www.econbiz.de/10009548727
Saved in:
6
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
7
The design and efficiency of loyalty rewards
Caminal, Ramón
-
2009
Persistent link: https://www.econbiz.de/10003931035
Saved in:
8
Price advertising and coupons in a monopoly model
Caminal, Ramón
-
1995
Persistent link: https://www.econbiz.de/10000905244
Saved in:
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