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~language:"eng"
~person:"Carlone, Alessandra"
~person:"Cauberghe, Verolien"
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1995-1999
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Advertising effects
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Estimation
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Italien
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Carlone, Alessandra
Cauberghe, Verolien
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Advertising in new formats and media : current research and implications for marketers
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Network strategy
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ECONIS (ZBW)
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How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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Imitative behavior : network antecedents and performance consequences
Soda, Giuseppe
;
Zaheer, Akbar
;
Carlone, Alessandra
- In:
Network strategy
,
(pp. 531-560)
.
2008
Persistent link: https://www.econbiz.de/10003855664
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