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~language:"eng"
~person:"Casidy, Riza"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
5
Consumer behaviour
4
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Relationship quality
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Business services
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B2B branding
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B2B buyer behavior
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B2B customer identification
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Beschaffung
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Bibliometrics
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Casidy, Riza
Svensson, Göran
11
Kowalkowski, Christian
8
Christodoulides, George
7
Kumar, V.
7
Terho, Harri
7
Andersen, Poul Houman
6
Keränen, Joona
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La Rocca, Antonella
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Naudé, Peter
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Grewal, Rajdeep
5
Itani, Omar S.
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Nyadzayo, Munyaradzi W.
5
Sarkar, Soumya
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Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Brown, Brian P.
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
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Krafft, Manfred
4
Mohan, Mayoor
4
Rodriguez, Michael
4
Schmitz, Christian
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Ulkuniemi, Pauliina
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Visentin, Marco
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Zablah, Alex R.
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Agnihotri, Raj
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Akrout, Houcine
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Barry, James M.
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Baxter, Roger
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Biedenbach, Galina
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Brown, Brian
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Cabanelas, Pablo
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
4
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
5
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
6
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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