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~language:"eng"
~person:"Chan, Kara"
~person:"Schlegelmilch, Bodo B."
~subject:"Consumer behaviour"
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Chan, Kara
Schlegelmilch, Bodo B.
Belk, Russell W.
6
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5
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4
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Saved in:
3
How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
Journal of business ethics : JOBE
121
(
2014
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10010363479
Saved in:
4
CSR practices and consumer perceptions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
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