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~language:"eng"
~person:"Chatterjee, Sheshadri"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
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Chatterjee, Sheshadri
Svensson, Göran
11
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8
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Kumar, V.
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Terho, Harri
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Andersen, Poul Houman
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
2
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
3
The effect of AI-based CRM on organization performance and competitive advantage : an empirical analysis in the B2B context
Chatterjee, Sheshadri
;
Rana, Nripendra P.
;
Tamilmani, …
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 205-219
Persistent link: https://www.econbiz.de/10013206335
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