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~language:"eng"
~person:"Christodoulides, George"
~subject:"B2B"
~subject:"Deutschland"
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B2B
Deutschland
B-to-B-Marketing
9
Business-to-business marketing
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Brand management
6
Markenführung
6
Lieferantenmanagement
5
Supplier relationship management
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Brand image
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Adoption
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B2B brand
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Consumer behaviour
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Christodoulides, George
Corsaro, Daniela
4
Rodríguez, Rocío
4
Svensson, Göran
4
Kowalkowski, Christian
3
Maggioni, Isabella
3
Backhaus, Klaus
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Bag, Surajit
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Murray, Chase
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Möhring, Monika Maria
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Otero-Neira, Carmen
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Pagani, Margherita
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Pardo, Catherine
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Raddats, Chris
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Raj, Ritwik
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Rana, Nripendra P.
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Román, Sergio
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Salonen, Anna
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Sivarajah, Uthayasankar
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Sun, Lei
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Terho, Harri
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Voigt, Kai-Ingo
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Abu Farha, Allam K.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
2
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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