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~language:"eng"
~person:"Cruthirds, Kevin W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Cruthirds, Kevin W.
Yoon, Hye Jin
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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2
Insights into negative humor in organizations : development of the negative humor questionnaire
Cruthirds, Kevin W.
;
Wang, Yong Jian
;
Romero, Eric J.
- In:
Journal of business and management : JBM
19
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010358907
Saved in:
3
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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