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~language:"eng"
~person:"Davies, Iain A."
~subject:"Deutschland"
~subject:"Marketing management"
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Deutschland
Marketing management
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
2
Marketingmanagement
2
Supplier relationship management
2
Adaptive capabilities
1
Airline
1
Anforderungsprofil
1
Arbeitsverhalten
1
B2B
1
Business network
1
Business-to-business
1
Capability approach
1
Capability-Ansatz
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Dynamic capabilities
1
Dynamische Kompetenzen
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Fluggesellschaft
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Industrial marketing and purchasing group
1
Influencer marketing
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Internet marketing
1
Networking capabilities
1
Occupational profile
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Online-Marketing
1
Salespeople
1
Social Web
1
Social media
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Social media marketing
1
Social network
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Social web
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Soziales Netzwerk
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Davies, Iain A.
Di Benedetto, C. Anthony
8
Lindgreen, Adam
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Terho, Harri
5
Grewal, Rajdeep
4
Homburg, Christian
4
Lilien, Gary L.
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Ulaga, Wolfgang
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Valla, Jean-Paul
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Agnihotri, Raj
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Blankson, Charles
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Cartwright, Severina
3
Cova, Bernard
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Eggert, Andreas
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Guo, Chiquan
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Keränen, Joona
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Lim, Weng Marc
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Möller, K. E. Kristian
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Ngo, Liem Viet
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O'Cass, Aron
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Parvinen, Petri
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Turnbull, Peter W.
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Tzempelikos, Nektarios
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Ulkuniemi, Pauliina
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Yan, Ruiliang
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Albers, Sönke
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Andersen, Poul Houman
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Anees-ur-Rehman, Muhammad
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Backhaus, Klaus
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Bertini, Marco
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Blythe, Jim
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Chatterjee, Sharmila C.
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Cron, William L.
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Dash, Mihir
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Ehret, Michael
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Elg, Ulf
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Falkenreck, Christine
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Ford, David
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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1
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
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