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~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Consumer behaviour
Konsumentenverhalten
150
Relationship marketing
58
Beziehungsmarketing
57
Bibliometrics
43
Bibliometrie
43
Innovation adoption
36
Innovationsakzeptanz
36
Social Web
36
Social web
36
Internet marketing
35
Brand management
34
Markenführung
34
Online-Marketing
34
Dienstleistungsqualität
29
India
29
Service quality
29
Customer satisfaction
28
Indien
28
Kundenzufriedenheit
28
Online retailing
28
Online-Handel
28
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25
Artificial intelligence
24
Brand image
24
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23
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Digitalisierung
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Supply chain
22
Künstliche Intelligenz
21
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20
Innovation diffusion
20
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20
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20
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149
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Bibliografie
Aufsatz in Zeitschrift
150
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7
Working Paper
7
Graue Literatur
3
Non-commercial literature
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2
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Dwivedi, Yogesh Kumar
Paul, Justin
Verhoef, Peter C.
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Thøgersen, John
33
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Journal of retailing and consumer services
24
Journal of business research : JBR
18
International journal of Indian culture and business management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Technological forecasting & social change : an international journal
6
The marketing review
6
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information systems management
4
International journal of consumer studies
4
Psychology & marketing
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of consumer behaviour
2
Journal of interactive marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Asian journal of business ethics : AJBE
1
European journal of innovation management : EJIM
1
European management review : EMR
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International marketing review
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
150
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
6
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
7
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
10
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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