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~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~person:"Prashar, Sanjeev"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
95
Innovation adoption
31
Innovationsakzeptanz
31
Social Web
31
Social web
31
Internet marketing
28
India
27
Online-Marketing
27
Indien
26
Online retailing
23
Online-Handel
23
Artificial intelligence
22
Lieferkette
20
Supply chain
20
Künstliche Intelligenz
19
Bibliometrics
17
Beziehungsmarketing
16
Bibliometrie
16
E-commerce
16
Electronic Commerce
16
Mobile Business
16
Mobile business
16
Relationship marketing
16
Customer satisfaction
15
Dienstleistungsqualität
15
Innovation
15
Kundenzufriedenheit
15
Service quality
15
Advertising effects
14
Innovation diffusion
14
Innovationsdiffusion
14
Werbewirkung
14
Brand management
13
Coronavirus
13
Markenführung
13
Mobile communications
13
Mobilkommunikation
13
E-Government
12
E-government
12
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Undetermined
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3
Type of publication
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Article
95
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
95
Language
All
English
Author
All
Dwivedi, Yogesh Kumar
Prashar, Sanjeev
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Journal of retailing and consumer services
12
Journal of business research : JBR
10
International journal of Indian culture and business management
9
The marketing review
6
Asian Academy of Management journal : AAMJ
5
European journal of marketing : EJM
5
Information systems management
4
Decision
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
European journal of innovation management : EJIM
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of retail & distribution management
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Marketing intelligence & planning
1
Operations management research : OMR ; advancing practice through theory
1
Review of marketing science
1
Service business
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
95
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1
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10
of
95
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date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
5
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
6
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
7
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
8
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
9
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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