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~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Consumer behaviour"
~subject:"Online retailing"
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Consumer behaviour
Online retailing
Internet marketing
26
Online-Marketing
26
Social Web
15
Social web
15
Konsumentenverhalten
14
Advertising
8
Werbung
8
Advertising effects
7
Electronic Commerce
7
Werbewirkung
7
Online-Handel
6
E-commerce
5
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Mobile marketing
4
Beziehungsmarketing
3
Brand
3
Computerspiel
3
Digital marketing
3
KMU
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile Marketing
3
Relationship marketing
3
SME
3
Social media
3
Social media marketing
3
Video game
3
social media
3
Attitude
2
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2
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3
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13
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13
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English
Author
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Dwivedi, Yogesh Kumar
Ghose, Anindya
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
12
Ko, Eunju
11
Rita, Paulo
11
Pauwels, Koen
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Pelsmacker, Patrick de
9
Tan, Yong
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hollebeek, Linda D.
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Michaelidou, Nina
8
Pavlou, Paul A.
8
Sahni, Navdeep S.
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Viswanathan, Siva
8
Wu, Luorong
8
Ahuja, Vandana
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Chen, Jianqing
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Kannan, P. K.
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Lewis, Randall A.
7
Loginova, Oksana
7
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Springer International Publishing
1
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
International journal of business information systems : IJBIS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
16
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
9
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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