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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Lieferantenmanagement"
~subject:"Marketing theory"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Marketing theory
B-to-B-Marketing
20
Business-to-business marketing
20
Supplier relationship management
9
Negotiation techniques
4
Verhandlungstechnik
4
Bargaining theory
3
Bundling strategy
3
Business-to-Business-Marketing
3
Investitionsgütermarketing
3
Leistungsbündel
3
Negotiations
3
Project management
3
Projektmanagement
3
Verhandlungen
3
Verhandlungstheorie
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Angebotsbearbeitung
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Auftragsabwicklung
2
Beschaffung
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Consumer behaviour
2
Contract
2
Customer integration
2
Dienstleistungsmarketing
2
Financial Engineering
2
Financial engineering
2
Gioia methodology
2
Kaufverhalten
2
Konsumentenverhalten
2
Kundenintegration
2
Marketingtheorie
2
Order processing
2
Physical distribution
2
Procurement
2
Relationship marketing
2
Selling
2
Services marketing
2
Value creation
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Johnston, Wesley J.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Brennan, Ross
7
Henneberg, Stephan
7
Lilien, Gary L.
7
Lindgreen, Adam
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Grewal, Rajdeep
6
Kleinaltenkamp, Michael
6
La Rocca, Antonella
6
LaPlaca, Peter J.
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Di Benedetto, C. Anthony
5
Ehret, Michael
5
Gil Saura, Irene
5
Holmlund, Maria
5
Høgevold, Nils
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Industrial marketing management : the international journal for industrial and high-tech firms
7
ESCP-EAP working paper
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
9
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1
"What’s it really worth?" : a meta-analysis of customer-perceived relationship value in B2B markets
Geiger, Ingmar
;
Naacke, David
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 751-773
Persistent link: https://www.econbiz.de/10014227498
Saved in:
2
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
3
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
4
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
5
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
6
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
7
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
8
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
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