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~language:"eng"
~person:"Gil Saura, Irene"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Betriebliche Wertschöpfung
2
Customer satisfaction
2
Information technology
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Informationstechnik
2
Kundenzufriedenheit
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Value creation
2
relationship value
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Attitude and long-term orientation
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B2B
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B2B relations
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Brand image
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Business-to-business
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Confidence
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Customer integration
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Dienstleistungsqualität
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E-commerce
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Economic satisfaction
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Einzelhandel
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Electronic Commerce
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Kundenintegration
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Markenführung
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Markenimage
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Relationship benefits
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Relationship quality
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Relationship value
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Retail trade
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Service quality
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Tourism
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Tourism industry
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Tourism to further enrich the model
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Tourismus
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Tourismuswirtschaft
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Gil Saura, Irene
Svensson, Göran
11
Kowalkowski, Christian
8
Christodoulides, George
7
Kumar, V.
7
Terho, Harri
7
Andersen, Poul Houman
6
Casidy, Riza
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Grewal, Rajdeep
5
Itani, Omar S.
5
Nyadzayo, Munyaradzi W.
5
Sarkar, Soumya
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Brown, Brian P.
4
Burton, Jamie
4
Bush, Alan J.
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Krafft, Manfred
4
Mohan, Mayoor
4
Rodriguez, Michael
4
Schmitz, Christian
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Ulkuniemi, Pauliina
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Visentin, Marco
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Zablah, Alex R.
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Agnihotri, Raj
3
Akrout, Houcine
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Barry, James M.
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Baxter, Roger
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Biedenbach, Galina
3
Brown, Brian
3
Cabanelas, Pablo
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Chatterjee, Sheshadri
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Donthu, Naveen
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Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
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