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~language:"eng"
~person:"Guido, Gianluigi"
~person:"Heine, Klaus"
~subject:"Business model"
~subject:"Luxusgüter"
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Business model
Luxusgüter
Luxury goods
23
Consumer behaviour
13
Konsumentenverhalten
13
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Brand management
6
Markenführung
6
China
3
Nachhaltigkeit
3
Sustainability
3
Artistic style
2
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2
Fashion
2
Innovation
2
Luxury branding
2
Luxusgut
2
Markenpolitik
2
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2
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2
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2
Welt
2
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2
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1
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15
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19
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17
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3
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English
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Guido, Gianluigi
Heine, Klaus
Phau, Ian
35
Ko, Eunju
28
Kapferer, Jean-Noël
26
Wiedmann, Klaus-Peter
24
Seo, Yuri
22
Jain, Sheetal
19
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Atwal, Glyn
16
Hennigs, Nadine
16
Septianto, Felix
16
Shukla, Paurav
16
Donzé, Pierre-Yves
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Christodoulides, George
14
Thaichon, Park
14
Brun, Alessandro
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Klarmann, Christiane
10
Park, Jungkun
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Guercini, Simone
8
Jain, Varsha
8
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The journal of brand management : an international journal
5
Strategic change
2
Australasian marketing journal
1
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
23
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1
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1
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
2
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
5
Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
Saved in:
6
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
7
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
8
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
9
Luxury brand-building and development : new global challenges, new business models
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 409-410
Persistent link: https://www.econbiz.de/10011919413
Saved in:
10
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
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