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~language:"eng"
~person:"Guido, Gianluigi"
~person:"Jain, Varsha"
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Luxury goods
20
Luxusgüter
20
Consumer behaviour
16
Konsumentenverhalten
16
India
6
Indien
6
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5
Markenimage
5
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Guido, Gianluigi
Jain, Varsha
Phau, Ian
34
Ko, Eunju
28
Kapferer, Jean-Noël
26
Wiedmann, Klaus-Peter
24
Seo, Yuri
21
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Hennigs, Nadine
16
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Donzé, Pierre-Yves
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Christodoulides, George
11
Heine, Klaus
11
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Klarmann, Christiane
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Sung, Billy
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Pitt, Leyland F.
8
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Journal of marketing communications
2
Asia-Pacific journal of business administration
1
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
20
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1
Luxury hospitality : a systematic literature review and research agenda
Jain, Varsha
;
Wirtz, Jochen
;
Salunke, Parth
;
Nunkoo, Robin
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487584
Saved in:
2
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
Saved in:
5
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
6
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
7
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
8
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
9
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
10
Iconic art infusion in luxury retail strategies : unveiling the potential
Pino, Giovanni
;
Guido, Gianluigi
;
Nataraajan, Rajan
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10011710593
Saved in:
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