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~language:"eng"
~person:"Gustafsson, Anders"
~person:"Kurz, Peter"
~source:"econis"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint analysis
27
Conjoint-Analyse
27
Theorie
22
Theory
22
Market research
15
Marktforschung
15
Experiment
8
Simulation
6
Bayes-Statistik
5
Bayesian inference
5
Conjoint Measurement
5
Consumer behaviour
4
Deutschland
4
Germany
4
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4
Präferenztheorie
4
Statistical test
4
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4
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Choice-based conjoint analysis
3
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3
Diskrete Entscheidung
3
Logit model
3
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3
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2
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Aggregate demand
1
Bias
1
Choice rules
1
Choise-based Conjoint Analysis
1
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1
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1
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1
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Gustafsson, Anders
Kurz, Peter
Goos, Peter
20
Huber, Frank
18
Sattler, Henrik
18
Green, Paul E.
17
Herrmann, Andreas
17
Eggers, Felix
15
Rao, Vithala R.
15
Vandebroek, Martina
15
Allenby, Greg M.
14
Wedel, Michel
13
Lusk, Jayson L.
11
Louviere, Jordan J.
10
Toubia, Olivier
10
DeSarbo, Wayne S.
9
Moskowitz, Howard R.
9
Teichert, Thorsten
9
Vandebroek, Martina L.
9
Baier, Daniel
8
Dellaert, Benedict G. C.
8
Hauser, John R.
8
Kessels, Roselinde
8
Shepherd, Dean A.
8
Srinivasan, V.
8
Steiner, Michael
8
Steiner, Winfried J.
8
Yu, Jie
8
Bouyssou, Denis
7
Ding, Min
7
Gaul, Wolfgang
7
Helm, Roland
7
Huber, Joel
7
Jedidi, Kamel
7
Kamakura, Wagner A.
7
Lee, Jongsu
7
Schlereth, Christian
7
Skiera, Bernd
7
Sohn, So Young
7
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Conjoint measurement : methods and applications
9
Conjoint measurement : methods and applications ; with 91 tables
3
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
Essays on Bayesian inference for demand and supply models
1
European journal of operational research : EJOR
1
Journal of marketing research
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
94
(
2024
)
1
,
pp. 137-185
Persistent link: https://www.econbiz.de/10014494374
Saved in:
2
Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.
;
Kurz, Peter
;
Otter, Thomas
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 968-986
Persistent link: https://www.econbiz.de/10014384296
Saved in:
3
Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren
;
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
297
(
2022
)
2
,
pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
Saved in:
4
Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
Saved in:
5
Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
90
(
2020
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012207109
Saved in:
6
Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike
;
Hein, Maren
;
Kurz, Peter
;
Steiner, …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
Saved in:
7
On the inference of budgets in choice-based conjoint models and implications for optimal actions
Pachali, Max J.
;
Kurz, Peter
;
Otter, Thomas
- In:
Essays on Bayesian inference for demand and supply models
,
(pp. 103-132)
.
2019
Persistent link: https://www.econbiz.de/10012320235
Saved in:
8
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
)
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10003476527
Saved in:
9
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
10
Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola
;
Ekdahl, Fredrik
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications
,
(pp. 77-92)
.
2007
Persistent link: https://www.econbiz.de/10003544591
Saved in:
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