//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Hirvonen, Saku"
~subject:"Markenimage"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand image
2
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
brand performance
2
internal branding
2
Consumer behaviour
1
Firm performance
1
International marketing
1
Internationales Marketing
1
KMU
1
Konsumentenverhalten
1
Performance measurement
1
Performance-Messung
1
SME
1
Unternehmenserfolg
1
brand identity
1
brand orientation
1
brand values adoption
1
financial performance
1
market performance
1
mediation
1
moderation
1
organizational commitment
1
small firms
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Hirvonen, Saku
Baumgarth, Carsten
2
Biedenbach, Galina
2
Erkmen, Ezgi
2
Hancer, Murat
2
Hultén, Peter
2
Laukkanen, Tommi
2
Leijerholt, Ulrika
2
Schmidt, Holger J.
2
Abed, Fabian
1
Abeda, Fabian
1
Abratt, Russell
1
Afshardoost, Mona
1
Aidin, Salamzadeh
1
Anantadjaya, Samuel P. D.
1
Arroyo-Gamez, Ramon E.
1
Aulōnitēs, Geōrgios I.
1
Azizi, Shahriar
1
Barros-Arrieta, David
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bodkin, Charles D.
1
Bookman, Sonia
1
Bosslet, Ronja
1
Boukis, Achilleas
1
Bouzari, Parisa
1
Bowden, Jana
1
Böttgen, Marion
1
Büttgen, Marion
1
Chapleo, Chris
1
Conduit, Jodie
1
Dana, Leo Paul
1
Darvishi, Maryam
1
Dean, Dianne
1
Diamantopoulos, Adamantios
1
Ebrahimi, Pejman
1
Eshaghi, Mohammad Sadegh
1
Fisher, James
1
García-Cali, Ernesto
1
Gilani, Hasan
1
more ...
less ...
Published in...
All
Journal of strategic marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
2
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->