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~language:"eng"
~person:"Homburg, Christian"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Beziehungsmarketing
33
Relationship marketing
33
Deutschland
26
Germany
26
Marketingmanagement
21
Lieferantenmanagement
18
Supplier relationship management
18
Marketing management
17
Customer satisfaction
15
Kundenzufriedenheit
15
Salespeople
14
Verkaufspersonal
14
Marketing
13
Estimation
11
Schätzung
11
Selling
10
Theorie
10
Theory
10
Verkauf
10
Vertrieb
10
Business-to-business marketing
8
Erfolgsfaktor
8
Organisationsstruktur
8
Physical distribution
8
Strategisches Management
8
Success factor
8
Unternehmenserfolg
8
B-to-B-Marketing
7
Consumer behaviour
7
Firm performance
7
Beschwerdemanagement
6
Complaint management
6
Innovation
6
Management
6
New product development
6
Organizational structure
6
Produktentwicklung
6
Beziehungsmanagement
5
Brand management
5
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Article
6
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1
Graue Literatur
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German
16
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Homburg, Christian
Han, Heesup
65
Mattila, Anna S.
57
Loureiro, Sandra Maria Correia
40
Hollebeek, Linda D.
39
Phau, Ian
39
Bang, Nguyen
34
Kumar, V.
33
Verhoef, Peter C.
33
Ko, Eunju
30
Septianto, Felix
29
Melewar, T. C.
28
Sarkar, Abhigyan
28
Vrontis, Demetris
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Pelsmacker, Patrick de
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
Guzman, Francisco
21
Khan, Imran
21
MacInnis, Deborah J.
21
Park, Jungkun
21
Rather, Raouf Ahmad
21
Sreejesh, S.
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Miao, Li
20
Mittal, Vikas
20
Paul, Justin
20
Sarkar, Juhi Gahlot
20
Casidy, Riza
19
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Journal of the Academy of Marketing Science
4
Journal of business research : JBR
1
Journal of marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
7
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1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
6
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
7
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
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