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~language:"eng"
~person:"Iyengar, Radha"
~subject:"USA"
~subject:"new product development"
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new product development
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Iyengar, Radha
Calantone, Roger J.
13
Di Benedetto, C. Anthony
6
Song, Michael
6
Haapasalo, Harri
5
Im, Subin
5
Jugend, Daniel
5
Chao, Raul O.
4
Cooper, Robert G.
4
Herstatt, Cornelius
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Kahn, Kenneth B.
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4
Akdeniz, M. Billur
3
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3
Ciliberto, Federico
3
Daim, Tugrul U.
3
DeBrentani, Ulrike
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Escoffier, Nadine
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Foscht, Thomas
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Halman, Johannes I. M.
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Helmers, Christian
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Hong, Paul
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Hultink, Erik J.
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Hutchison-Krupat, Jeremy
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Ledwith, Ann
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Marion, Tucker J.
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McKelvey, Bill
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Millson, Murray R.
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Noble, Charles H.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
4
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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