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~language:"eng"
~person:"Jaakkola, Elina"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Relationship marketing
14
Consumer behaviour
8
Customer integration
8
Dienstleistung
8
Konsumentenverhalten
8
Kundenintegration
8
Services
8
Betriebliche Wertschöpfung
7
Dienstleistungssektor
7
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7
Value creation
7
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6
Innovation
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Unternehmensnetzwerk
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Bibliometrics
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Lieferantenmanagement
5
Supplier relationship management
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Customer experience
4
Dienstleistungsqualität
4
Innovation management
4
Innovationsmanagement
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Marketing management
4
Marketingmanagement
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Service-dominant logic
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Customer journey
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Dienstleistungsmanagement
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Service-Dominant Logic
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B-to-B-Marketing
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Bundling strategy
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Business services
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Business-to-business marketing
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Jaakkola, Elina
Han, Heesup
52
Kumar, V.
47
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
27
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Thaichon, Park
22
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Rahman, Zillur
18
Wieseke, Jan
18
Ahn, Jiseon
17
Evanschitzky, Heiner
17
Heinonen, Kristina
17
Itani, Omar S.
17
Khan, Imran
17
Lemon, Katherine N.
17
Neslin, Scott A.
17
Roy, Sanjit
17
So, Kevin Kam Fung
17
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service management
4
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Scandinavian journal of management
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The journal of services marketing
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ECONIS (ZBW)
14
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1
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
3
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
4
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
5
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
6
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
7
Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
Saved in:
8
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
9
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
10
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
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