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~language:"eng"
~person:"Kleinaltenkamp, Michael"
~person:"Lusch, Robert F."
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Search: subject_exact:"Marketingtheorie"
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Marketingtheorie
32
Marketing theory
31
Service-Dominant Logic
20
Service-dominant logic
20
Dienstleistungsmarketing
10
Services marketing
10
Relationship marketing
8
Betriebliche Wertschöpfung
7
Beziehungsmarketing
7
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7
Value creation
7
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6
B-to-B-Marketing
4
Business-to-business marketing
4
History of economic thought
4
Lieferantenmanagement
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service-dominant logic
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Ökonomische Ideengeschichte
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Institutions
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Kundenintegration
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Kundenmanagement
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11
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Kleinaltenkamp, Michael
Lusch, Robert F.
Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
47
Kotler, Philip
35
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
Grönroos, Christian
19
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Keller, Kevin Lane
12
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Hauser, John R.
10
Lilien, Gary L.
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Armstrong, Gary
9
Cova, Bernard
9
Hackley, Christopher E.
9
Hair, Joseph F.
9
Paliwoda, Stanley J.
9
Perreault, William D.
9
Walker, Orville C.
9
Winer, Russell S.
9
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Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Review of marketing research
2
Die Betriebswirtschaft : DBW
1
Fundamentals of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
1
Volume 21, Issue 2
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ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
1
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Can macromarketing learn from 40,000 years of history?
Layton, Roger A.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Service innovation : a service-dominant logic perspective
Lusch, Robert F.
;
Nambisan, Satish
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
Saved in:
8
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
9
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
10
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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