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~language:"eng"
~person:"Ko, Yong Jae"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenimage
Consumer behaviour
37
Sportmarketing
21
Sports marketing
21
Sport
14
Sports
14
Athletes
13
Sportler
13
USA
13
United States
13
Brand management
12
Markenführung
12
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11
Profisport
11
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10
Sportveranstaltung
10
Sport organization
9
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9
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Sponsorship
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6
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6
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6
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Personality psychology
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Persönlichkeitspsychologie
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Team
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38
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2
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Ko, Yong Jae
Han, Heesup
114
Mattila, Anna S.
97
Lusk, Jayson L.
74
Phau, Ian
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Jang, Soocheong
59
Nayga, Rodolfo M.
59
Paul, Justin
56
Septianto, Felix
56
Belk, Russell W.
52
Ko, Eunju
52
Bagozzi, Richard P.
48
Laroche, Michel
48
Pelsmacker, Patrick de
48
Bang, Nguyen
46
Diamantopoulos, Adamantios
44
Kim, Jungkeun
44
Sharma, Piyush
44
Hollebeek, Linda D.
43
Melewar, T. C.
42
Rajagopal
41
Wong, IpKin Anthony
41
Das, Gopal
40
Rahman, Zillur
38
Romaniuk, Jenni
38
Thaichon, Park
38
Vrontis, Demetris
38
Hyun, Sunghyup Sean
37
Kim, Seongseop
37
Park, Jungkun
37
Verhoef, Peter C.
37
Bruwer, Johan
35
Dennis, Charles
35
Balaji, M. S.
34
Dens, Nathalie
34
Moschis, George P.
34
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
38
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
4
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
7
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
8
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
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