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~language:"eng"
~person:"Kraus, Sascha"
~subject:"Produktentwicklung"
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Produktentwicklung
Betriebliche Wertschöpfung
1
Coopetition
1
Creativity
1
Expert power
1
Innovation
1
Inter-firm cooperation
1
Koopetition
1
NPD alliances
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New product development
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Strategic alliance
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Strategische Allianz
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Unternehmenskooperation
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Value capture
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Value creation
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Western countries
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Westliche Staaten
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dark creativity
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marketing expert
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power
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unethical marketing task
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Kraus, Sascha
Al-Zu'bi, Zu'bi
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Blum, Markus
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Botzenhardt, Achim Harald
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Bouncken, Ricarda B.
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Brodt, Torsten Lars
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Campbell, Colin M.
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Duysters, Geert
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Echtelt, Ferrie E. A. van
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Fredrich, Viktor
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Value-creation-capture-equilibrium in new product development alliances : a matter
of
coopetition,
expert
power, and alliance importance
Bouncken, Ricarda B.
;
Fredrich, Viktor
;
Ritala, Paavo
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
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