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~language:"eng"
~person:"Kumar, V."
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Firm performance
Konsumentenverhalten
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
27
Customer value
25
Kundenwert
25
Marketing management
24
Marketingmanagement
24
USA
15
United States
15
Theorie
14
Theory
14
Brand management
13
Markenführung
13
Marketing
12
Emerging economies
11
Schwellenländer
11
Unternehmenserfolg
11
Customer satisfaction
10
Kundenzufriedenheit
10
B-to-B-Marketing
9
Business-to-business marketing
9
Performance measurement
8
Performance-Messung
8
Einzelhandel
7
Lieferantenmanagement
7
Retail trade
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Brand image
6
Innovation
6
Markenartikel
6
Markenimage
6
Measurement
6
Messung
6
Viral marketing
6
Virales Marketing
6
Customer engagement
5
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Article
36
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Article in journal
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36
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Lehrbuch
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
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Handbook
1
Handbuch
1
Lehrmittel
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Non-commercial literature
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Language
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English
Author
All
Kumar, V.
Han, Heesup
119
Mattila, Anna S.
104
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
74
Phau, Ian
73
Khare, Arpita
68
Vrontis, Demetris
67
Jang, Soocheong
64
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
63
Paul, Justin
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
Belk, Russell W.
56
Lee, Seoki
52
Ko, Eunju
50
Thurasamy Ramayah
50
Sharma, Piyush
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Kraus, Sascha
44
Rajagopal
44
Diamantopoulos, Adamantios
43
Bang, Nguyen
41
Cheng, T. C. E.
41
Thaichon, Park
40
Das, Gopal
39
Rana, Nripendra P.
39
Kim, Seongseop
38
Rahman, Zillur
38
Verhoef, Peter C.
38
Ko, Yong Jae
37
Park, Jungkun
37
Wagner, Joachim
37
Wong, IpKin Anthony
37
Woodside, Arch G.
37
Eisend, Martin
36
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Published in...
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Journal of marketing research : JMR
9
Journal of marketing
8
Journal of the Academy of Marketing Science
7
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of world business : JWB
1
Psychology & marketing
1
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ECONIS (ZBW)
36
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36
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Understanding firm survival in a global crisis
Salunkhe, Uday
;
Rajan, Bharath
;
Kumar, V.
- In:
International marketing review
40
(
2023
)
5
,
pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
Saved in:
3
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
4
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
5
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
6
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
8
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh
;
Kumar, V.
;
Yan, Jun
;
Borah, Sourav Bikash
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
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