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~language:"eng"
~person:"Müller, Holger"
~person:"Reithmann, Christoph"
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Müller, Holger
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Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2009
Persistent link: https://www.econbiz.de/10003823111
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2
How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2009
Persistent link: https://www.econbiz.de/10003907902
Saved in:
3
"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
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