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~language:"eng"
~person:"M. S. Mahrinasari"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
~type_genre:"Book section"
~type_genre:"Thesis"
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
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ECONIS (ZBW)
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
2
Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
Saved in:
3
The impact of electronic word of mouth in influencing online product-purchase intentions on e-commerce
Febrian, Angga
;
Bangsawan, Satria
;
M. S. Mahrinasari
; …
- In:
The future opportunities and challenges of business in …
,
(pp. 28-31)
.
2020
Persistent link: https://www.econbiz.de/10012310688
Saved in:
4
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
Saved in:
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