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~language:"eng"
~person:"Mohan, Mayoor"
~subject:"Auction"
~subject:"B-to-B-Marketing"
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Auction
B-to-B-Marketing
Lieferantenmanagement
9
Supplier relationship management
9
Business-to-business marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Brand image
3
Markenimage
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Advertising effects
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B2B branding
2
Brand management
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Emerging economies
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International marketing
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Internationales Marketing
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Markenführung
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Relationship quality
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Schwellenländer
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Social identity
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WTP
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Werbewirkung
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Werbung
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Age effects
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Altersgruppe
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Attention theory
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Attitudes
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B2B
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B2B advertising
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B2B buyer behavior
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B2B customer identification
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Mohan, Mayoor
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Mora Cortez, Roberto
8
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Beil, Damian R.
6
Brennan, Ross
6
Chaturvedi, Aadhaar
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
Kindström, Daniel
5
Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
2
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
3
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
4
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
5
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
6
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
7
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
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