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~language:"eng"
~person:"Moschis, George P."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
34
Life course
14
Elderly people
13
Lebensverlauf
13
Ältere Menschen
13
USA
9
United States
9
Materialism
6
Materialismus
6
Familie
5
Family
5
Compulsive buying
4
Kaufsucht
4
Market segmentation
4
Marktsegmentierung
4
Socialization
4
Sozialisation
4
life course
4
Advertising
3
Advertising effects
3
Age group
3
Altersgruppe
3
France
3
Frankreich
3
Internet marketing
3
Lebenszyklus
3
Life cycle
3
Malaysia
3
Older consumers
3
Online-Marketing
3
Satisfaction
3
Stress
3
Target group
3
Werbewirkung
3
Werbung
3
Work stress
3
Zielgruppe
3
Zufriedenheit
3
Aging population
2
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Article
34
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Article in journal
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34
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English
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Moschis, George P.
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of internet marketing and advertising : IJIMA
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Australasian marketing journal
1
Cogent business & management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
34
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11
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34
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11
Compulsive buying : the role of earlier-in-life events and experiences
Grougiou, Vassiliki
;
Moschis, George P.
;
Kapoutsis, Ilias
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011407099
Saved in:
12
Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Saved in:
13
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
14
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
15
Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
Saved in:
16
Effects of life status changes on changes in consumer preferences
Moschis, George P.
;
Fon Sim Ong
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 195-217
Persistent link: https://www.econbiz.de/10010405823
Saved in:
17
The timing and context of consumer decisions insights from the life course paradigm
Lee, Euehun
;
Mathur, Anil
;
Choong, Kwai Fatt
;
Moschis, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 793-805
Persistent link: https://www.econbiz.de/10009579966
Saved in:
18
Antecedents of materialism and compulsive buying : a life course study in Australia
Weaver, S. Todd
;
Moschis, George P.
;
Davis, Teresa
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 247-256
Persistent link: https://www.econbiz.de/10009308815
Saved in:
19
Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia
Moschis, George P.
;
Fon Sim Ong
;
Abessi, Masoud
; …
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 141-151
Persistent link: https://www.econbiz.de/10009426790
Saved in:
20
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
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