//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Narayanaswamy, Ravi"
~subject:"Markenführung"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Online-Handel
Consumer behaviour
2
Konsumentenverhalten
2
Online retailing
2
Preismanagement
2
Pricing strategy
2
Sales promotion
2
Verkaufsförderung
2
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Hedonic price index
1
Hedonischer Preisindex
1
Internet marketing
1
Online-Marketing
1
Retail trade
1
Salespeople
1
Search engine
1
Selling
1
Social Web
1
Social web
1
Suchmaschine
1
USA
1
United States
1
Utilitarianism
1
Utilitarismus
1
Verkauf
1
Verkaufspersonal
1
Vertriebsweg
1
Website
1
digital sales channels
1
direct website visits
1
display ads
1
e-commerce
1
e-mail
1
hedonic
1
online retailing
1
organic search
1
paid search
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Narayanaswamy, Ravi
Kukar-Kinney, Monika
4
Arora, Neeraj
3
Barrio-García, Salvador del
3
Moon, Sangkil
3
Usman, Osly
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chatterjee, Patrali
2
Chong, Alain Yee Loong
2
Chu, Junhong
2
Crespo-Almendros, E.
2
Crespo-Almendros, Esmeralda
2
Dawes, John
2
Duch-Brown, Néstor
2
Eliaz, Kfir
2
Grzybowski, Lukasz
2
Gupta, Sachin
2
Ha, Hong Youl
2
Hackley, Christopher E.
2
Heiens, Richard A.
2
Henderson, Ty
2
Huang, Rui
2
Hui, Kai-Lung
2
Jiang, Yuanchun
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Lambrecht, Anja
2
Ledolter, Johannes
2
Li, Boying
2
Liu, Yezheng
2
Loureiro, Sandra Maria Correia
2
Marks, Robert E.
2
Muehling, Darrel D.
2
Mullin, Roddy
2
Neslin, Scott A.
2
Oren-Kolbinger, Orli
2
Pan, Huifeng
2
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->