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~language:"eng"
~person:"Nyadzayo, Munyaradzi W."
~subject:"Auction"
~subject:"B-to-B-Marketing"
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Auction
B-to-B-Marketing
Lieferantenmanagement
8
Supplier relationship management
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6
Business-to-business marketing
6
Relationship marketing
6
Consumer behaviour
4
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B2B brand loyalty
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Nyadzayo, Munyaradzi W.
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Keränen, Joona
8
Mora Cortez, Roberto
8
Mohan, Mayoor
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Beil, Damian R.
6
Brennan, Ross
6
Chaturvedi, Aadhaar
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Zolkiewski, Judy
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Andersen, Poul Houman
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Barnes, Bradley R.
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Chatterjee, Sheshadri
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Christodoulides, George
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Cova, Bernard
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Ehret, Michael
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Gil Saura, Irene
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Grewal, Rajdeep
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Holmlund, Maria
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Høgevold, Nils
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Jalkala, Anne
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Kindström, Daniel
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
2
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
3
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
4
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
5
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
6
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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