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~language:"eng"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
~subject:"Markenimage"
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Advertising effects
Markenimage
Product Placement
13
Product placement
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Werbewirkung
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Consumer behaviour
5
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Fernsehwerbung
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Television advertising
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Reijmersdal, Eva A. van
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Naderer, Brigitte
7
Chen, Huan
6
Cauberghe, Verolien
5
Russell, Cristel Antonia
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Tessitore, Tina
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Verhellen, Yann
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Erenburg, Grigori
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4
Hudders, Liselot
4
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4
Redondo, Ignacio
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
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Küster, Inés
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Patwardhan, Hemant
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Pillai, Deepa
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
2
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
5
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
6
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
7
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
8
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Saved in:
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